New Marketing Route For Disney

I recent found an article in the New York Times about Disney and their new target market - newborns. 'Disney Baby' is a new roue that Disney is taking. In 580 maternity hospitals all around the US there is a Disney representative that comes and gives the new mother and her newborn a brand new Disney Cuddly Bodysuit. These bodysuits are completely free! They also come with the incentive to sign up for their emailing list that send out promotions for new mothers. Soon these baby bodysuits will come with formula and other staples needed for newborns.

Disney has never gone down this road before. Generally their products are geared towards children of all ages but now they are specifying their new target market of newborns. This could generate billions of new income for Disney. The Disney brand has always been trusted and welcomed into homes all over the world with open arms. Having this loyal brand produce for newborns will entice mothers so also but Disney stuff for their toddlers as well as their newborn babies.

I believe this is a good step for Disney and will generate an abundance of good feedback from consumers. Do you think this is a good step for Disney? What are some ways that you think Disney could build upon this new endeavor? Also, do you think there could be any downfalls?

Read more: Disney Looking Into Cradle For Customers