"Should companies continue to spend billions of dollars on advertising, when surveys are showing that the effectiveness of television ads are decreasing? Or should they rely more heavily on finding some other way of communicating to potential customers?"
I believe that companies will lose a lot more money if they cut television commercials all together. I believe cutting down on them won't hurt and could possibly help them. By using banner adds on the Internet, billboards, and other types of common marketing, companies can flourish. The money that they save by cutting down on TV commericals could be used for other types of innovative marketing.
Doing the research to see what type of marketing is the most effective will cost some money but in the long run the company could get their message to many more people and potentially boost their sales.
Sunday, February 13, 2011
Self-Marketing
As I watch the Grammy's the first thing I cannot help but notice, along with everyone else watching, is Lady Gaga being carried down the red carpet inside of a fake egg. If this was any other artist the public would be so confused. Ever since Lady Gaga came into the spotlight she has been doing crazy things with her clothing choices, songs that she writes, and gives outrageous performances. Lady Gaga has marketed herself in a very unusual way that gets her noticed and keeps her popularity alive. Every person has a certain way of marketing themselves but some do go to great lengths to make sure their name is known.
I believe self-marketing is very important to everyone, not just celebrities in the spotlight. "Selling yourself" in a job interview is a very important thing that we all need to make sure we do. You can market your knowledge, skills that apply to the job you are interviewing for, and show that you have good work ethic. Now you obviously won't need to go so far as to wearing a dress made out of meat to get noticed like Lady Gaga did but you do need to show that you are the BEST candidate for the job.
What are some ways that you think you can market yourself in the business world after graduation?
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