Recently Britney Spears came out with a music video for her new single, "Hold It Against Me." Growing up with Britney Spears songs all over the radio and always being excited to see what she has in-store for her videos, I was anxious to see what she would do this time. Personally, I always like her music videos and her songs get stuck in my head easily; just like "Hold It Against Me" has been since I first heard it this past January. When I first saw her new video I was strangely disappointed. Besides it not being as creative and entertaining as her many other music videos, there was too much obvious and in-your-face advertisement for a few different products. Watch the "Hold It Against Me" music video below:
It has been reported by NYDailyNews.com, as well as other sites, that Spears received $500,000 for product placement in her video for "Hold It Against Me." Products that were featured were Sony, Radiance perfume, Make Up Forever cosmetics, and Plentyoffish.com. In Britney's new video it is hard to even notice anything else besides the overload of product placement. Each time one of these products is used in the music video the camera zooms in to show the brand label. It is so over done that at one point the Sony label takes up your entire television screen.
Do you think this is a good way for music artists to make money? There will always be product placement in music videos and movies but there are ways of doing it so that it doesn't bombard the viewer and is not obnoxious. What are some ways that product placement can be done more efficiently? 
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