New Marketing Route For Disney

I recent found an article in the New York Times about Disney and their new target market - newborns. 'Disney Baby' is a new roue that Disney is taking. In 580 maternity hospitals all around the US there is a Disney representative that comes and gives the new mother and her newborn a brand new Disney Cuddly Bodysuit. These bodysuits are completely free! They also come with the incentive to sign up for their emailing list that send out promotions for new mothers. Soon these baby bodysuits will come with formula and other staples needed for newborns.

Disney has never gone down this road before. Generally their products are geared towards children of all ages but now they are specifying their new target market of newborns. This could generate billions of new income for Disney. The Disney brand has always been trusted and welcomed into homes all over the world with open arms. Having this loyal brand produce for newborns will entice mothers so also but Disney stuff for their toddlers as well as their newborn babies.

I believe this is a good step for Disney and will generate an abundance of good feedback from consumers. Do you think this is a good step for Disney? What are some ways that you think Disney could build upon this new endeavor? Also, do you think there could be any downfalls?

Read more: Disney Looking Into Cradle For Customers

In Response to Abby Hajec

The controversy is whether this ruined the Groupon name or if it is actually helping them generate sales. In my personal opinion, people are very clearly talking about this controversy, which will lead them to the companies website. I believe they have a mission accomplished: people know about them now. Whether it is a good advertisement or a negative one, they were able to generate commotion. What do you think? After watching the three commercials below, do you think they crossed the line? Or were they creative with their mockery?

I completely agree with Abby; the Groupon commercials during the Superbowl were offensive and harsh. I remember seeing these particular commercials during the Superbowl and being confused; but after I re watched them on Abby's blog, they made me upset. All three of the commercials show famous people talking about troubling things going on in our world today. Then in the next scene they are shown having a lavish meal or spa day and saying how they are "helping" the at-hand situation. I think this is completely insensitive for Groupon to do. This is NOT the way to market your product or service. In my opinion, these commercials show just how arrogant and ignorant people can be. Groupon sure got attention from these ads but not in a positive way.